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BRAND’S® Taxi Wrap

Client
BRAND’S®, Cerebos Pacific (BRAND’S®)

Date
Aug 2013

About the Project

Advertisements that move around Singapore are pretty common these days, but none seem to make heads turn like the BRAND’S Schisandra Taxi advertisements. By having a fun and interesting advertisement that passengers can interact with and having the taxi drivers become our brand ambassadors, we increased the credibility and made the approach a whole lot more earnest. We also devised a social media contest that virally educated consumers on liver health and the benefits of Schisandra. A small step to overall health, but a great step to holistic goodness!