BRAND’S®, Cerebos Pacific (BRAND’S®)
Advertisements that move around Singapore are pretty common these days, but none seem to make heads turn like the BRAND’S Schisandra Taxi advertisements. By having a fun and interesting advertisement that passengers can interact with and having the taxi drivers become our brand ambassadors, we increased the credibility and made the approach a whole lot more earnest. We also devised a social media contest that virally educated consumers on liver health and the benefits of Schisandra. A small step to overall health, but a great step to holistic goodness!