Dress Up With BRAND’S® InnerShine® Campaign

Dress Up With BRAND’S® InnerShine® Campaign, Cerebos Pacific (BRAND’S® InnerShine®) x Zalora

Sep 2013

About the Campaign

The beauty product category is a massive one in the fast moving consumer goods market. Partnering with the best in the fashion and beauty retail Zalora and Watsons, we created a marketing campaign that incorporated social, digital and traditional marketing to increase the awareness of BRAND’S® InnerShine® MarineCollagen strips. A sea of yellow in Watsons stores island-wide with different social media platforms together with an awesome fashion online game that stood out from everything around it that increased consumers’ awareness and product sales.