Joseph Alessi with SWS Concert

Singapore Wind Symphony

Feb 2014

About the Project

For those of you who don’t know, Joseph Alessi is widely known as the “God of Trombone”. The Singapore Wind Symphony is honored to have him perform with them and so the publicity had to be BIG, LOUD and MASSIVE. Partnering with Esplanade and SISTIC, publicity materials were planted at strategic sales points and locations to create a buzz for the concert and of course not forgetting various social media platforms. The concert was a blast, creating lasting impressions on various participating parties increasing SWS’s standings in the industry and the mission of promoting local composers and compositions.